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LG V10, WITH RYAN SHECKLER

OCTOBER 2015

OVERVIEW

LG Mobile developed a premium smartphone, the V10. We produced high-volume video content, featuring athlete Ryan Sheckler, to highlight the V10's exceptional video capture. The campaign drove engagement through a mix of hero content, product-focused videos, and behind-the-scenes footage. We distributed each piece of content across Ryan’s channels and LG’s to track engagement, conversation, CPM and CPV accordingly

RESULTS

  • 10-pt increase in ad recall

  • 40M+ Video Views

  • 200M+ Impressions

  • 34+m Engagements

  • Meta Brand Lift sTUDY SHOWED A 30% increase in ad recall and 200% increase in product awareness

  • Video retargeted resulted in a 300% increase in engagement rate, and 65% decrease in CPC to product/purchase landing page 

RESPONSIBILITES

  • Strategy

  • Product Marketing

  • Project Management

  • Community Management

  • Paid Media Strategy

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