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BEST SHOT EVER

JULY 2015

OVERVIEW

LG Mobile lacked credibility in mobile photography we created the #BestShotEver campaign. Using Instagram influencers' stories, the campaign inspired global users to pursue photography and leverage LG product to feature their content across social. They shared videos, encouraged submissions with #BestShotEver, and the brand saw massive success with thousands of entries and a 500% increase in mobile photography conversations about LG.

RESULTS

  • 38 million impressions across digital 

  • 27% Increase in followers across LG Social

  • 5.2 million video views

  • 24,000 Unique Entries

  • Overall, the mobile photography conversation related to LG Mobile grew by 489% in 2015

RESPONSIBILITES

  • Social Strategy

  • Community Management

  • Conversation Tracking

  • Influencer Management

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